Principles
We believe that to build, run and maintain a great business you need a strong set of principles, here’s what we believe in.
People First
Take care of your people and they will take care of the customers, suppliers and partners
Purpose
Being passionately driven by a compelling vision and mission
Perseverance
Unrelenting ambition and resilience to overcome obstacles and keep pursuing the vision indefinitely into the future
Profit
Profit is not the sole purpose of the business; but we recognize it is essential to survival
Power of Compounding
Small, incremental things done consistently over time produce outsized results
Pragmatic Innovation
A continuous improvement process built around taking capital efficient, calculated risks is necessary for growth